Spin Concepts is managed by Daren Headrick, the president and founder of the company. Daren has an extensive, but diverse background in marketing strategy, marketing leadership, and marketing execution, including various forms of traditional media and online expertise. Experiences range from working with numerous small and localized businesses with a traditional marketing focus, to internationally famous brands and celebrities with a much broader scope. Daren has worked in both client-side corporate marketing leadership positions and on the agency side prior to starting Spin Concepts.
Much of Daren’s experience spans work in the online arena within Web development, publishing, digital property management, and marketing, both prior to starting Spin Concepts and since. In traditional business, Daren is an expert in community and regional marketing strategy and execution, including strong experience in advertising and public relations. Despite his “bigger world” experiences, a large part of Daren’s career has also been devoted to community and regionally-focused businesses in highly localized markets, helping them succeed in their marketing programs.
Some of Daren’s work includes local and regional marketing strategy, advertising campaigns, non-traditional communications campaigns, grass roots campaigns, public relations strategy, special events and promotions, and numerous other tactics used to help small businesses reach their marketing goals. This includes building, publishing, and managing Web properties and assisting businesses with online marketing strategy.
Spin Concepts’ work has included local and regional community banks, community healthcare providers, local government agencies, local politics, and numerous small to regional-sized businesses. Daren also holds a real estate salesperson’s license in the state of Georgia. He began as an agent with Crye-Leike and is now affiliated with his broker, PalmerHouse Properties out of Atlanta, while working locally from his Ringgold office to promote his own real estate team brand, the “Headrick Group.” Part of Daren’s relationship with PalmerHouse is to help expand the company through his team framework into the North Georgia and Chattanooga area markets. Therefore, Daren is in a unique position to help real estate industry companies that are seeking marketing-related services offered by Spin Concepts, as well as serving his clients and other agents interested in joining his real estate team and the brokerage.
“I am extremely passionate about the real estate business; I loved working with personal real estate investments so much over the last decade that I obtained a salesperson’s license to help me grow my career in that area, while also focusing my marketing firm’s direction more on that vertical.” -Daren Headrick
Some of Daren’s “bigger world” experiences include having worked in the sport of NASCAR with top drivers, teams, and sponsors, the international music industry with famous artists, and the outdoor sports industry as the brand manager for a popular international hunting TV show airing on popular cable networks. Daren has worked with national media and regional media alike.
Daren’s professional online marketing and digital Web property management experience began in 1998 with the likes of then top racing properties such as JeffGordon.com and PettyRacing.com, among others. He gained this experience working for a now defunct company that was focused on the sport of NASCAR. He later would go on to work in the music industry, at one point procuring and managing a key online sponsorship by an early iteration of Music.com (with over 1,000,000 visitors monthly at the time) for an independent band / artist. Daren now works with various small to mid-sized business clients and their Web properties in a variety of industries and capacities.
In addition to his public relations major earned at a top 10 nationally ranked school (UGA / Grady College), Daren is also a trained educator and holds a Master’s degree in Education from Lee University. His background in education provides unique insights with how people learn, behave, and retain knowledge, which is applicable to the marketing process in many ways. This also means Daren is in a very unique position to understand how companies can educate and market, first, to one of their greatest assets — their employees and internal stakeholders — that then can positively affect their most important asset, their customers. This same experience is also invaluable to Daren’s real estate clients and to his work with other agents interested in learning more about marketing, when affiliating with PalmerHouse Properties through his local team office.
Spin Concepts was formed in 2003 as a marketing communications agency. Over time, the company’s capabilities have evolved to include marketing strategy and full-service corporate marketing, advertising, public relations, Web marketing, and a variety of professional Web-based design, development, and online media property management services.
Spin Concepts Marketing, LLC